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Experience Beauty Naturally..

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milk_shake® is the product range that contains the benefits of nature to offer specific solutions for all hair types. Naturally-derived ingredients such as milk and yogurt proteins and fruit extracts enhance the natural beauty of hair.

Natural beauty without compromise

  • High-tech Made in Italy formulas are rich in plant-based and organic ingredients that are mostly sulphate, paraben and sodium chloride free.

  • Each active ingredient is selected for its action and lasting effect on the appearance of the hair, for a result of maximum weightlessness, vitality and shine.

  • Primary packaging made with 50% recycled plastic derived from post-consumption or from industrial processing waste, which would otherwise be disposed of as waste, with a negative impact of the pollution on the planet.


"Beautiful hair grows from a healthy scalp, like a plant in fertile soil" -  Rene Furterer, 1957

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RENÉ FURTERER, a committed pioneer of hair treatments and an expert in essential oils has created the perfect alchemy between highly-effective care products with ultimate sensory appeal and 100% natural-origin key ingredients.

The story takes root in Provence, France. Influenced by his grandmother, he became fascinated with botany at a very young age. Aware of the richness of flora and its fragrances, this visionary young hairdresser for women observed nature and a deep-seated belief was born in him; the beauty of hair is inspired by that of plants. He understood that a head of hair flourishes from a scalp that is cared for, just as plants grow best in fertile, managed soil. This deep understanding gave rise to the first hair spa, a method of scalp treatments and massages that have revolutionised hair care.

All of Rene Furterer’s treatments are formulated with 100% natural essential oils and plant extracts, carefully selected for their specific medicinal and aromatic values. The hair and scalp rituals immerse you in a voyage for the senses, this is Rene Furterer’s secret to providing swift lasting and visible benefits to the hair and scalp, revealing luxurious and silky hair. Beautiful bespoke hair was born.


When Fragrance Meets Haircare.!!

Mimesis, is a hair care ritual that breaks the convention in the hair care & perfume industry by introducing a new range of products that offers a balance between fragrance and hair care.

Mimesis’s mission is to bring back a long-forgotten, ancient tradition. Perfume and hair care were once together; why shouldn't they be so again? Mimesis unites the sensoriality of fragrance with hair care expertise. Hair is more porous than skin, therefore holds the fragrance more effectively, slowly releasing a cloud of scent, triggering the ‘wow, you smell so good!’ effect.  The scent from the fragrance has a larger surface area to cling to, offering a longer-lasting aroma which is a truer representation of the fragrance in the bottle.

The fragrances are specially formulated to be sprayed onto the hair & the skin. Available: Serum, Mist and Parfumtion.

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