Hair care is not always about women!
Its no secret that women love their hair, But when it comes to Men, especially Indian men they have always been ignorant about grooming since ages! That’s probably because grooming was not considered manly enough in India for the longest time. Even till today, Most of the men in the country do not follow customized hair care or grooming regimes. In fact, the only time Indian men visited a salon was during weddings or any occasions. There are many other reasons that add up to the ignorance about grooming and hair care within men, usually its lack of awareness or lack of knowledge of services available.
But, The matter of hair grooming is not entirely all about the women. Keeping a well-groomed head of hair for men is as important as it is for women. Its an old saying “Your hair is your crown and glory”, we would love to have Indian men swear by this! The hair, after all, is your best accessory no matter the gender. And for men, a well-kept, thick head of hair brings added good looks to an already good face. To a certain extent, it adds character to your personality and even embodies your identity.
From experiencing hairloss to dandruff, men experience their own set of hair issues too! But few of the major issues that most of the men go through are Thinning, Dandruff and Hair loss. First of all Hair thinning is a much ignored problem that most of the men in India go through. The thinning reduces the quality of the hair and may eventually lead to baldness or hair loss. Receding hairlines and early baldness is a very common sight in India. Rene Furterer hairloss treatments are the best treatments available in the market today. Rene Furterer caters to both Progressive as well as Reactional hairloss. Progressive hairloss. Progressive hairloss includes Hormonal and Hereditary hairloss, Reactional hairloss includes hairloss caused due to stress and fatigue. Our Triphasic Anti-hairloss ritual is one such treatment that focuses on strengthening the hair root. Dandruff is also one of the most common problem among the Indian population irrespective of the gender. Especially for men in India, the pollution and the dust makes the situation ever worse. Even though dandruff is natural and usually harmless, it can cause skin irritation and also be a little embarrassing and hence it makes you dread dark clothes. Dandruff can always be controlled and cured with Rene Furterer’s Melaleuca Anti-dadnruff Ritual. We have two products, one meant for Oily flaking scalp and the other Dry flaking scalp! Its very essential to keep your scalp clean if you are facing from dandruff, because dandruff is ultimately a form of fungus growing on the scalp. One needs to keep the scalp and hair very clean and hydrated all the time. Also whatever the issue is, using the right product is so much important. That is why we at Rene Furterer we provide an in-depth scalp and hair consultation before beginning with any hair ritual. Just so that we understand what kind of history the customer has had in terms of his hair. Also at the same time its important for us to explain and give proper product knowledge to the customer.
Men today need to understand that even hair ages just like your skin. Its true, and just like your skin, nourishing your hair with ingredients that will support its health, in the long run, is important. Rene Furterer products are all made with 100% natural active ingredients, infact Rene Furterer was one of the first brand to create plant based products for better results. Indian men need to understand that using better quality products are in return going to give them better quality of hair for a longer period of time.
Yes overall, most of the Indian men are ignorant about the ingredients etc that goes into their hair care products, But today with increasing disposable income, a more beauty conscious male population and the rise of social media, men’s grooming is turning out to be one of the most lucrative categories in the country. According to a Nilsen report, the men’s grooming category is currently Rs 5,00 crore strong. It is expected to grow at a CAGR of 45% to touch Rs 35,000 crore in next three years, i.e., 2022, as per the latest Assocham report. The men’s grooming market is fresh and big. There are many opportunities in it waiting to be explored in a way that they are put to good use for meeting the grooming and haircare needs of Indian men. India is still a Mason market in terms of men grooming and hair care segment but it surely can develop and go a long way.